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How Influential are social media Influencers?

By |2022-12-05T09:21:35+00:00December 5th, 2022|OUR BLOG|

How Influential are social media Influencers?   Influencer Marketing is all the rage today. But just how influential are they? Our research shows that while influencers are a key component of any marketing strategy, they [...]

The Mirror Fallacy

By |2021-06-03T14:28:43+00:00June 3rd, 2021|OUR BLOG|

One of the most persistent and enduring myths when it comes to marketing and business is that our customers look, act, and think just like us.   “People will definitely buy this because I like [...]

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