The Mirror Fallacy
One of the most persistent and enduring myths when it comes to marketing and business is that our customers look, act, and think just like us. “People will definitely buy this because I like [...]
Impact all around us, everyday.
A few days ago, I was heading home at the end of (yet another) productive but exhausting day. In front of me was a truckload of construction workers, all headed home too, albeit in slightly [...]
The “Big picture” Fallacy
We hear it often, “see the big picture”, “don’t miss the forest for the trees”, “what are your long range goals”…. etc. Our success and worth, both in our own and other peoples eyes, is [...]
How do Millennials in Kenya handle their money?
Any provider of banking and financial services in Kenya needs to be aware of this. A recent study of Millennial banking customers done by RedBrick Africa uncovered critical insights on the state of this demographics [...]